September 27, 2012



  Aviator Jacket 
(Shell: Wool Blend, Lining: Poly Twill, Insulation: Thinsulate)
Coal Camden Hat, Brown $75

  Grant Deck Parka  
(Shell: Wool Blend, Lining: Poly Twill, Insulation: Polyfill)
JACHS Alex Shirt, Blue $79


Saratoga Jacket
(Shell: Wool Blend, Lining: Taffeta)
Cheap Monday Leather/Elastic Belt, Black $45
How Very Dare, Biz in the Front Dress, Pages Print $220
Woven Shoulder Bag, Black $80

  Liscome Bay COat 
(Shell: Wool Blend, Lining Poly Twill)
Mono Denim Shirt, Blue $75
Matisse Tri-Fold Wallet, Olive $65

September 25, 2012

New: Alter Postcards and Note Cards

Introducing ALTER Postcards and Notecards 

 Greenpoint Terminal Warehouse (Postcard) 4 per pack $6.00
This image has adorned our Greenpoint Tee's for almost 6 years and now its available on a postcard. Send someone a little Greenpoint love! 

Alter Graffiti print (Note card) 4 per pack $6.00
Inspired by an interior treatment within our shops this concept has been translated from wall murals, into our in house clothing line and now on a note card!

All over Hanger Print  (Note card) 4 per pack $6.00
The upside down hanger has been a part of our logo since our doors opened in early 2007. This all over print takes the black hanger to a fun new level.

September 24, 2012

Free Shipping!

We are excited to announce to all of our ALTER Girls and Boys out there FREE SHIPPING on 
web orders over $100!  Happy Fall Shopping

New Fall Arrivals: Life After Denim

Life After Denim Arno Cardigan $135.00
A vintage inspired sweater with unique knit details of reverse weave horizontal stripe, covered button front closure and mock neck. 

Life After Denim Malpensa Sweater in red $98.00
A very warm crew neck sweater featuring a melange knit texture with exposed raglan sleeve and shoulder seam detail. Hemline detail of a dropped stitch motif runs around full hem. 

Exposed seam detail

Life After Denim Malpensa sweater in grey $98.00
A very warm crew neck sweater featuring a melange knit texture with exposed raglan sleeve and shoulder seam detail. Hemline detail of a dropped stitch motif runs around full hem. 

Center back detail
a dropped stitch design is added as a center back detail in both the grey or red versions.

Life After Denim Spadari Shirt $98.00
A soft worn in looking flannel in saturated neutral tones.

Detail of inner placket

September 21, 2012

New: Fall Coats

Our first delivery of Fall coats are here and they are looking pretty sharp. 
A good selection of styles from short jackets to capes are in the shop. 
Our winter coat manufacturer of choice is Spiewak. Not only for their smart designs and how they keep you oh so warm but also for their amazing price point. 
These prices never break the bank but always have you looking like you did. 

Spiewak Beaumont $220.00
A new design to the classic cape with a double zipper and front panel design that can be removed or zipped from either end. A double collar feature is also very cool with one of them being removable if you so desire. Side seam pockets all done in a warm wool/ poly blend.
Check it out in store or online.

Spiewak Liscome Bay Coat $250.00 $188.00
A vintage inspired coat with a well tailored design, button down wide lapel and snap down over sized collar, two front hip pockets with flaps. 
A great everyday coat that will show off your waistline 
Check them out in store or online

Spiewak Saratoga jacket $205.00 $155.00
Another well tailored with asymmetric zipper front and peaked collar that can be zipped all the way to create a funnel neck. Two side seam pockets and one faux flap pocket. Made from classic Spiewak wool/poly blend fabric you will be sleek and toasty in this number.
Check it out in store or online

When zipped up completely a small diagonal zip pocket appears. 

New: Fall Coats

The first round of Men's Fall coats are here!  Spiewak has been manufacturing military gear and coats since 1904 right here in NYC. They know their way around making a good looking jacket with lots of functionality and warmth.  Come to the shop for your own personal fitting with one of our great sales associates. 

Spiewak Hancock Aviator in charcoal $250.00
Asymmetric hidden zipper jacket with notched collar, side hand pockets and zippered chest pocket. 
A clean and minimal looking jacket that will keep you warm with its Thinsulate lining. 
Looks great dressed up with trousers or casual with jeans.
Check it out in store or online

The quilted Thinsulate lining of the Aviator 

Spiewak Grant Deck Coat in Navy $275.00
A 3/4 length coat with 2 curved chest pockets, 2 snap closing hip flap pockets, a lined body and hood,  XL carved anchor buttons sewn on leather strip for a graphic touch and button reinforcement.
Lots of great details on this wool/poly blend coat!
Check it out in store or online

Interior quilted lining detail

Spiewak Samuel Fishtail Parka $270.00
A brushed cotton coat with snap and hidden zipper front closure, 4 front flap pockets, hood and pockets on upper sleeve. This coat features a faux Sherpa lining through the body of the coat even within the hood. Draw cords can be found at waist for a more tailored fit. 
Check it out in store or online

Detail of the soft faux Sherpa lining. 

September 20, 2012

Introducing: ALTER Graffiti Tee

Get yourself a piece of ALTER. Inspired by the interior design of our shops the ALTER Graffiti is now available in T-shirt form.  A 100% cotton tee hand silk screened in our neighborhood of Greenpoint, Brooklyn. 
Makes a fun gift for yourself or a friend! 

ALTER Graffiti print tee for MEN $40.00
A tailored fit size up if you want a bit more room. 
Get one online or at any or our locations.

ALTER Graffiti print tee for LADIES $40.00
A s/s tee with a tailored fit
Get one online or at any or our locations. 

Print detail

New Fall Arrival: Boots for Men

Our Men's shoe selection is top notch this season with over 20 styles to choose from.
Here is another we just added to the shelves.

The Damned Mountain Man $175.00 $99.00
A cool boot hybrid with leather upper and lining, 1/2" rubber sole. Fast lacing hiking laces
Shop our online store

September 14, 2012

New Arrival: John Fluevog Shoes

The first delivery of John Fluevog shoes have arrived and we couldn't be more excited for them.
The Ronald boot for men is as slick as they come. A high ankle boot with 9 eyelet lace up, slight brogue detailing on side, gusset and buckle top and the genius Angle Sole bottom that are a  Fluevog trademark makes this shoe the one to get! 

 John Fluevog Ronald Boot $325.00
Leather Upper
*Only available in store at both our Men's Franklin Street store and at the Graham Ave. location.

 A dressy upper mixed with a slightly rugged sole makes this boot something you can wear with a suit or casually. 

The Angel soles are designed to make you feel like you are walking on clouds. 
A revolutionary design not only for comfort but it is also 100% biodegradable.

UZI Exclusively for ALTER

Uzi, one of our favorite Brooklyn based brands right now, has created some exclusive colors and details on their popular Refugee dress just for us. These cotton dresses can be worn a handful of ways and looks amazing on everyone! We love them and anything UZI!

Uzi Refugee dress $115.00

                                 Bold blue                                                          Rusty orange

Emerald green with black trim                        Deep Black with off white trim

Check out more images of how you can wear this dress on the online store

September 11, 2012

Women's Store Event: TONIGHT! Thursday 9/13/12

How Very Dare, is set to launch their highly anticipated fall 2012 collection, Danielle Steals My Heart, tonight Thursday September 13th. Aptly titled, the sophomore collection takes inspiration from vintage romance novels with wild horses, abstract sunsets, sultry embraces, and even pages of text making up the photographic prints. A basic black and white stripe appears throughout in both subtle and overt ways, the ever prevalent signature motif of the brand.

The fall collection will debut with a launch event at Alter boutique in Brooklyn tonight Thursday September 13th from 7-9pm at the retailers Franklin Street location. Customers will have the chance to shop the collection, enjoy drinks and sweets and enter to win raffle prizes from some of our favorite Greenpoint businesses. The line will be available for purchase exclusively at Alter from September 13th-16th.

Check out this behind the scenes editorial showing the making of the How Very Dare look book for this collection, shot by Bullett Magazine.

September 10, 2012

New: Maxx & Unicorn Coin wallets

Brooklyn based Maxx & Unicorn has added a genius coin wallet to their leather accessory line up.
Using similar leathers and folding techniques as their classic bi-fold wallet the coin wallet offers a compact design that fits well in your pant pocket. Its stylish, functional and will keep all you change neatly in one place. 

Maxx & Unicorn Coin wallet $75.00
Available in four rich colors of burgundy, brown, olive and black! 
Check them out in store or online

September 6, 2012

New Fall Arrival: Kill City + Widow for Men

For our boys with a dark side.

Kill City Gothic long sleeve tee $78.00  SOLD OUT
Washed crew neck tee with side pockets.
Check it out in store or online


Widow Tail Tee $54.00
Elongated back hem raglan tee.
Check it out in store or online

Kill City Nightwave shirt $84.00 SOLD OUT
Washed flannel shirt with horizontal stripes and contrast chest pocket.
Check it out in store or online

September 5, 2012

Go Brooklyn: Open Studios Weekend

This weekend Brooklyn will be crawling with Art lovers from around the world as studio doors open for GO Brooklyn open studios weekend. There are many local artists showcasing their work right here in North Brooklyn. Jump to the GO website to see all 217 Greenpoint artists studios involved and preview their work. Many of these artists are showing right around the corner from our Franklin Street stores at 67 West Street, where 30 Artists studios will be open to visit. 

Above: studio of artist Kate Nielsen

September 4, 2012

New Fall Arrival: The Trench coat

Shades of Grey does it again. A beautifully tailored, double breasted, four pocket front trench coat! 

Shades of Grey Trench in black $288.00

Back view of the button yoke and button tab vent

Waist belt and sleeve details

Side view, chest pockets!